2022 Retail Branding, Illustration, Brand Architecture, Creative Direction, Art Direction, Retail Proper Cloth is a pioneer and leader in quality custom-fit, made-to-order shirts, pants, jackets, and suits based in Soho, New York. The challenge of the project was to refresh the brand and the customer experience by adding a series of symbols that represent the company's Ethos in addition to a new design system, corporate typography and materials/finishes.